Hallmark product lines are available only to approved Hallmark retailers.  This protects consumer perceptions of Hallmark products and ensures that Hallmark is meeting consumer expectations.

If you would like to add a department to your existing business, please click on the “Adding a department to your store” link (just to the left on this page).  On the “Adding a department to your store” page you will find detailed information regarding adding a Hallmark, Expressions From Hallmark, Ambassador or Sunrise Greetings department to your store.