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Hallmark
Retailer Support and Benefits
- The
Power of a Brand Leader... A
name brand known and trusted by millions
of consumers.
- Superior
Products... Products created
by hundreds of the world's top creative
talents.
- Premium
National Advertising... As one
of America's major television and print
advertisers, Hallmark dedicates over $100
million in national advertising each year
with targeted marketing to approximately
14 million Hallmark consumers.
- Ongoing
Training, Operation and Marketing Support...
Hallmark provides initial and
on going retail training. The initial
training program provides five days of
intensive classroom training on critical
business topics such as Hallmark product
knowledge, merchandising, inventory control,
financial procedures and customer service.
Initial training is free to all new retailers
- you are only responsible for transportation,
lodging and food.
- Dedicated
Customer Service... Via our convenient
1-800-HALLMARK number.
- Extensive
Inventory Support... From our
two national distribution centers located
in Kansas City, Missouri and Enfield,
Connecticut.
- State
of the Art Proprietary Point of Sale Inventory
Management System... To assist
you in maximizing every square inch of
retail space.
-
Real Estate Expertise...
Free support from Hallmark's professional
real estate team to assist you in lease
negotiations. This support backs our independent
owners with the power of a national brand
name tenant.
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- 1-800
HALLMARK and Hallmark.com... Both are
ways Hallmark will route customers to your store.
- A
Premiere Consumer Loyalty Program...
The Hallmark Gold Crown Card Program is the
largest consumer loyalty program in the industry
(approximately 14 million people) and is used
exclusively in any one of the Hallmark Gold
Crown locations.
- Broad
Product Offerings... Hallmark provides
a wide range of products and new products are
being developed every day.
- Retail
Advisory Board... Representatives of
the Hallmark Gold Crown store retailer network
provide Hallmark with feedback that helps to
shape future business decisions.
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